67. How to Create Content that Connects and Attracts Clients on Instagram

March 31, 2021

Instagram has become an integral part of running an online business. It is a platform that allows entrepreneurs to connect and attract our ideal clients and audiences. In this episode of The Corporate Side Hustler, I’m joined by none other than Veronica Sagastume.

Veronica is an ex-CFO turned content strategist who helps accounting, bookkeeping, and tax businesses build massive visibility through content strategy in order to grow their businesses online.

In this episode, Veronica shares her wealth of information when it comes to building strategic content that attracts and converts followers into clients. She dishes on the types of content you need to post on Instagram and why it’s so effective, the importance of repurposing content, and why you need to be intentional in order to create shareable content.

Tune in and start taking notes. Veronica shares incredible tips for creating strategic content on Instagram that’s applicable for everyone, no matter what business you’re in.

Episode Highlights

How Veronica went from climbing the corporate ladder to building her own business (1:27)
Why carousel posts are so effective (5:55)
How the algorithm boosts carousel posts (8:43)
The value behind shareable content (8:59)
How to repurpose content effectively (11:13)
Being intentional when creating shareable content (13:17)
Adding personality to your authority (14:32)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!