Building a powerful brand from scratch isn’t as simple as designing a logo and choosing colors and fonts that you like. That is why in today’s episode, I’m so excited to be joined by Steph Hilfer, the founder and chief creative director of Viim. Steph brings impactful and powerful brands to life through her branding expertise and knowledge.
In this episode, Steph shares two key aspects of building a powerful personal or corporate brand. First, she shares the story of what initially drew her to the world of branding. Then, we dive into a deep conversation about finding your “why”. Since we know this exercise can be tough, Steph shares some valuable and eye-opening tips for finding your “why” with ease. Finally, Steph talks about the importance of market research, particularly why it’s so important to decide on exactly who it is that you’re wanting to connect with.
This is a juicy episode filled with actionable tips to help you build a magnetic brand. So tune in, listen carefully, and take notes!
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