Building a powerful brand from scratch isn’t as simple as designing a logo and choosing colors and fonts that you like. That is why in today’s episode, I’m so excited to be joined by Steph Hilfer, the founder and chief creative director of Viim. Steph brings impactful and powerful brands to life through her branding expertise and knowledge.
In this episode, Steph shares two key aspects of building a powerful personal or corporate brand. First, she shares the story of what initially drew her to the world of branding. Then, we dive into a deep conversation about finding your “why”. Since we know this exercise can be tough, Steph shares some valuable and eye-opening tips for finding your “why” with ease. Finally, Steph talks about the importance of market research, particularly why it’s so important to decide on exactly who it is that you’re wanting to connect with.
This is a juicy episode filled with actionable tips to help you build a magnetic brand. So tune in, listen carefully, and take notes!
Episode Highlights
- What brought Steph to branding [1:55]
- Why you need to start with your “why” [6:21]
- Tips for finding your “why” [11:09]
- Decide who you want to connect with [17:53]
Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!
Connect with Steph:
Steph’s Instagram
Steph’s Website
Connect with Lisa:
The Bingeworthy Content Method
The Corporate Side Hustler Podcast
The Corporate Side Hustler on Anchor
The Corporate Side Hustler Instagram
connect with me on the Gram
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