Erica Harrell, founder of Erica Harrell Consulting, is an educator with over 12 years experience. From teaching and instructional coaching principle at a network level, to now working full-time at an EDD non-profit as she builds her consulting business on the side, Erica is supporting educators, districts, school leaders, and consultants in delivering high-quality and high-impact transformational professional development to teachers or leaders within their field and their zone of genius.
She joins the show today to make market research way more approachable for all of us. From understanding what market research is at its core, to finding your ideal clients and having conversations with them, this episode is incredibly important for anyone who is building their side hustle from the ground up. Grab a pen and paper because you’re going to want to take notes as Erica drops her 4-step framework to simple and effective market research.
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