72. How to Create Irresistibly Fun and Informative Email Content with Shannon Vondy

May 12, 2021

Remember the days where “you’ve got mail” reminders made your heart race with excitement? Fast forward to 2021 and all of us are anxious to get our inbox down to zero. What happened? Shannon Vondy is an email expert and launch strategist. She joins us to discuss ways to resuscitate your flat-lining approach to email marketing.

In today’s episode, Shannon dishes on content creation tips for emails. She discusses the importance of finding consistency, the best days to send an email out to your list, and the best place to source topics to write about. If the thought of email marketing scares you, you can’t miss this episode. Tune in, start falling in love with email marketing, and in no time, your audience will be dying to hit “open” whenever your email hits their inbox.

Episode Highlights

How Shannon pivoted from wedding photographer to email expert and launch strategist (3:31)
Reframing your approach to email (6:55)
Finding consistency with your email marketing strategy (8:13)
How to find topics to write about (10:33)
Batching emails vs working intuitively (11:54)
Tips for getting your content out regularly (17:26)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!