52. The 5 Steps of a High Converting Funnel

Attract, Convert, Nurture, Podcast

February 5, 2021

This week’s guest is a friend of mine who also happens to manage my ads. Melissa Litchfield is a wife, mother and the owner of Litchfield Media. She creates targeted sales funnels and has a wealth of experience doing this in a corporate setting as well as for her own business. She is here this week to break down how to build effective sales funnels in five easy steps that create a successful client experience. If you struggle with sales, you won’t want to miss this!

Here’s a closer look at what we talked about:

The 5 Steps of a High Converting Funnel (3:35)
Why you need to do your market research (4:24)
Creating an aligned and irresistible freebie (6:13)
Nurturing leads to improve conversion (8:18)
Having a low-ticket offer or tripwire (10:22)
Creating strategic FOMO (11:45)