83. The 3 Things You Need to Nurture Your Audience During a Launch

Ever felt like your life and business will change once you hit a certain following number on social media? I don’t blame you. Having a large following on Instagram felt like having street cred. And having street cred meant gaining more clients, right?

If you’ve ever said “I’ll get more clients and make more sales once I hit 10,000 followers,” this episode is for you. Today, I’m sharing the 3 most important things you need to do in order to nurture your audience, especially during a launch. Spoiler alert, these 3 things have nothing to do with the size of your following. Instead, I’m walking you through how to identify your cold, warm, and hot leads, how to create a nurture sequence for your launch, and how to intentionally nurture all your leads.

I also sum up and explain the biggest takeaway from this episode, which is why you need to date your audience. This is an interactive episode where I aim to help you through some of the overwhelming parts of a launch. So tune in, follow along, and shoot me a DM to share your answers or ask any questions you might have. Let’s dive in.

Episode Highlights

• What this season of Bachelor in Paradise teaches you about our approach to social media (2:47)
• Why you need to date your audience (7:00)
• Identifying your cold, warm, and hot audiences (8:40)
• What is a freebie nurture sequence? (11:40)
• How to create a nurture sequence (13:59)
• Breaking down the freebie and open cart process (16:40)
• Locating and building relationships on Instagram (21:00)
• How to nurture your leads with intentionality (22:41)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lisa

The Bingeworthy Content Method
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